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Tuesday, 9 March 2010

Why TV discovery is vital for VOD

Interesting to see Google beginning to focus on TV discovery in the US, just as UK VOD discovery/listings service FindMeTV has rolled out as a public beta at www.findmetv.com

As Agit8or (@Agit8or) points out in an excellent blog post today, "the VOD market is very fragmented at the moment – SeeSaw, Canvas, iPlayer, SkyPlayer, ITVPlayer, 4OD, Demand five – and that is just in the UK and just the major broadcasters! How do you know which service to go to, which do you choose?"

This is exactly the problem that FindMeTV - a collaboration between the Press Association and technical partner Vizimo - seeks to solve. By bringing together traditional TV schedules with listings and links to VOD content from the major UK broadcasters in one place, the site aims to guide TV fans to the content they want to watch – but leaves the viewing experience firmly in the hands of the broadcasters.

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