A week in the life of a FindMeTV

With multi-million pound content and technology acquisitions generating plenty of coverage in VOD circles, we knew it would be a difficult ask to propel coverage of our FindMeTV products to the top of the media pages and sites- particularly in view of that BBC story this week.

But from small acorns... we've actually done OK. We've had really positive feedback on Twitter (@FindMeTV) and we've picked up fans on our Facebook group too. This isn't a one-way conversation, we'll be tweaking the functionality to make things a bit more obvious, effective and easier to use in the coming weeks.

It's been a very deliberate decision to make FindMeTV distinct from other propositions that are being heavily promoted at the moment; it's not a content aggregator in the traditional sense, so we don't have stories about money for content or sales of advertising to shout about, but we can be justifiably proud of its simple purpose.

FindMeTV makes finding TV easy - whether you want to watch it now, or tonight and - particularly with respect to VOD - whether you want to search multiple broadcaster platforms from one place. Whisper it... a bit like an EPG on your telly. Whisper it even more quietly. People watch TV from more than one channel.

Our revenue model too, is multi-faceted. We sell display ads on findmetv.com, we'll sell the complementary iPhone app, we can offer a versioned iPhone app for brands on a sponsored/ad-funded basis, we'll be exploring other platforms for distribution (internet-enabled TVs, more mobile platforms, etc) and we can make the solution bespoke for online publishers - with true integration options that can add real value.

Some people have 'got it', of course. C21's Editor Jonathan Webdale described it simply in a piece on the C21 media website. That description is ideal, as it's a simple proposition. Perhaps more pertinently, Richard Davidson-Houston, Channel 4's Head of Online Products and a positive supporter of our plans, wrote us a very positive message of support on his personal blog.

Coming from somebody at the broadcaster which had the vision to begin placing programmes online before anybody else, I think we can conclude that we're on to something here...