Put simply, FindMeTV - we think - is a natural next step for TV listings. Traditional listings are combined with video-on-demand listings and links to the UK's major broadcasters' on-demand services, so it's easy to find something to watch tonight on the telly, or straight way online.
On top of that, smart search and recommendations technology is applied to suggest other relevant programmes you might like to watch. And - being all web 2.0 and stuff - there's the ability to tell your friends what you're watching with Twitter and Facebook integration.
Press Association has worked closely with technology partner Vizimo to put FindMeTV together. Huge credit to Simon Steward's team for swiftly delivering on a tricky brief.
The site was designed by creative agency Feed - which has also delivered a range of advertising creative to support the launch. Watch this lovely little video clip to get a feel for their clear approach to branding and design.
In the coming weeks we'll be rolling a version of the solution out to more than 400 regional newspaper websites and we'll be lauching an iPhone app.
Want to know more? Read the press release on the Press Association website, become a fan of FindMeTV on Facebook, or follow the twitter stream
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