Welcome

Hello, and welcome to simply click here... This is a blog inspired by the inexplicably popular, poorly constructed call-to-action that's found a happy home on countless websites

Tuesday, 22 December 2009

Boo!

Spent a really enjoyable couple of hours with the people at audioBoo in the run up to Christmas, discussing their product, their plans for the future and having a think about how media organisations could use the technology.

audioBoo is fabulously simple application for the iPhone and Android (other platforms coming soon) that allows users to record and publish snippets of high quality audio to the web. 'Boos' can be tagged with appropriate topics, pictures can be added - and the phone's GPS can be automatically applied to geo-locate the snippet.

Your 'boos' are published on audioboo.fm, where you can then Tweet them in the direction of your followers (this can also be done automatically from your phone) or post them to Facebook.

But you can also do a couple of other very clever things; iTunes integration means that you can turn your stream of 'boos' into a regular podcast that anyone with an iTunes account can subscribe to - without the fuss of  specialist podcast maker and the fiddly manipulation normally required. Plus - you can also easily 'map' your content by dropping the automatically produced RSS feed link into Google Maps like this: Ian's audioBoo

Very smart. Very simple. Very organised. A properly thought out offering. Lots of potential.

If you fancy signing up, you can get an audioBoo account here and give it a whirl for free - and you can find out a bit more about how audioBoo by simply clicking here

Monday, 14 December 2009

Getting excited about making things

It's been a long time in the making, but I'm delighted to be able to announce the partnership between Press Association and Vizimo to create a new range of video on demand (VOD) and linear TV discovery services for digital platforms.

We're hard at work on design and development at the moment; Simon Steward's (@ssteward) team at Vizimo are working their magic with the wires and valves on the back-end, and award-winning digital agency Feed Communications  - led by Matt Lynch (@mrindustrialist) - are making sure the functionality is delivered through sound user experience and good design. They've also produced a brand identity that encapsulates the vision perfectly.

We'll be releasing details of the products very soon, but if you want to read the press release, you could simply click here...